Why do luxury watches cost so much?

Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity

History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging

Tag Heuer vs Omega

Get an IWC

It really depends on the watch since Tag and Omega both make great watches. Tag is a bit more bargain value Macy’s special but they have some interesting designs and the newer Grand Carreras are a good looking watch. It seems though that when you compare them side by side, Tag [...]

The Importance of In-House Movements

Can you imagine buying a Chrysler with a Toyota engine (wait this doesn’t sound so bad) or a BMW with a VW engine (this sounds terrible).

Appropriate isn't it

The movement of a watch is what moves the skinny long sticks around the dial and indicates how late you’re running to your next meeting. It could be [...]

Watch Brand Rankings

Please see here for the latest.

http://www.asthewatchturns.com/?page_id=39

There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]