Is Swatch/ETA Cornering the Swiss Watch Market

There seems to be quite a lot of confusion on how ETA will be delivering movements to it’s customers. Even watch centric sites like ablogtoread.com and the Hour Time podcasts are getting it wrong.

Let’s start with a bit of history and context. ETA, a division of Swatch, supplies almost all of the Swiss market be [...]

The Importance of In-House Movements

Can you imagine buying a Chrysler with a Toyota engine (wait this doesn’t sound so bad) or a BMW with a VW engine (this sounds terrible).

Appropriate isn't it

The movement of a watch is what moves the skinny long sticks around the dial and indicates how late you’re running to your next meeting. It could be [...]