The Omega Planet Ocean is one of those watches along with a IWC 3717 Pilot Chronograph that I firmly believe can be your one watch if you were for some horrible reason not allowed to have any other watches. The movement might need to be serviced by someone who is familiar with Co-Axial movements but [...]
Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity
History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging
“True watch connoisseurs and the elite (really rich) are definitely not buying Rolex watches. It seems to be more of a middle-class reaching upward thing. Rolex is a status symbol for many and that’s a sad fact of overmarketing. Buying a watch for its merits is one thing, but buying it to keep up with [...]
Can you imagine buying a Chrysler with a Toyota engine (wait this doesn’t sound so bad) or a BMW with a VW engine (this sounds terrible).
Appropriate isn't it
The movement of a watch is what moves the skinny long sticks around the dial and indicates how late you’re running to your next meeting. It could be [...]
Watch collectors are romantics. We collect different time pieces not for our own vanity (ed. there is nothing wrong with a little bit of vanity) but because of the emotions the watch signifies. Rolex GMTs recall the glory days of Pan Am and the rise of commercial aviation, the coming freedom of the middle class [...]
There are four types of men.
Ding Dongs
Men who don’t wear a watch, they always say “I just check my cell phone for the time”. I do not want to waste another sentence on such men so we will not discuss them further.
The Unromantic
Then there is the one quartz watch man. Usually a Timex, Casio, or [...]
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http://www.asthewatchturns.com/?page_id=39
There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]
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