Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity
History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging
Please see here for the latest.
http://www.asthewatchturns.com/?page_id=39
There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]
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