Planet Ocean as a only watch

The Omega Planet Ocean is one of those watches along with a IWC 3717 Pilot Chronograph that I firmly believe can be your one watch if you were for some horrible reason not allowed to have any other watches. The movement might need to be serviced by someone who is familiar with Co-Axial movements but [...]

Why do luxury watches cost so much?

Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity

History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging

Is Swatch/ETA Cornering the Swiss Watch Market

There seems to be quite a lot of confusion on how ETA will be delivering movements to it’s customers. Even watch centric sites like ablogtoread.com and the Hour Time podcasts are getting it wrong.

Let’s start with a bit of history and context. ETA, a division of Swatch, supplies almost all of the Swiss market be [...]

Tag Heuer vs Omega

Get an IWC

It really depends on the watch since Tag and Omega both make great watches. Tag is a bit more bargain value Macy’s special but they have some interesting designs and the newer Grand Carreras are a good looking watch. It seems though that when you compare them side by side, Tag [...]

Interesting Rolex Quote

“True watch connoisseurs and the elite (really rich) are definitely not buying Rolex watches. It seems to be more of a middle-class reaching upward thing. Rolex is a status symbol for many and that’s a sad fact of overmarketing. Buying a watch for its merits is one thing, but buying it to keep up with [...]

When you get a new watch...

Please be sure to scratch it with your key immediately. Break the scratch cherry and just enjoy your now personalized time piece. Ugh. Titanium scratches so easily.

Rest of the photos here

ETA 2892-A2 versus the 2824-2

Let’s talk about Swiss watch movements, specifically the 2824 and the 2892. The two most common mechanical Swiss movements you’ll find today are from a company called ETA, a subsidiary of the Swatch group. The 2824-2 and 2892-A2 movements are about as common as Goodyear or Bridgestone tires. Meaning you’ll find them in the majority [...]

Why We Buy Expensive Watches

Watch collectors are romantics. We collect different time pieces not for our own vanity (ed. there is nothing wrong with a little bit of vanity) but because of the emotions the watch signifies. Rolex GMTs recall the glory days of Pan Am and the rise of commercial aviation, the coming freedom of the middle class [...]

Watch Brand Rankings

Please see here for the latest.

http://www.asthewatchturns.com/?page_id=39

There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]