Horo Deal: Zenith Striking 10th Seconds El Primero

Nice to see this pop up in the secondary market although the price doesn’t seem quite there yet. The El Primero is one of my favorite movements even though it is non-hacking (can’t freeze seconds) but it is one of the few production movements that runs at 36,000 beats. Most chronographs like the ubiquitous ETA [...]

Is Swatch/ETA Cornering the Swiss Watch Market

There seems to be quite a lot of confusion on how ETA will be delivering movements to it’s customers. Even watch centric sites like ablogtoread.com and the Hour Time podcasts are getting it wrong.

Let’s start with a bit of history and context. ETA, a division of Swatch, supplies almost all of the Swiss market be [...]

Review of the Kazimon DREI Chronograph

Kazimon DREI Automatic Chronograph

In the boutique watch world, there are endless homages and copy cats. Even well respected and regarded brands resort to thinly modifying a design and selling it as their own. While imitation is the sincerest form of flattery, I guess I’m just one of those people who would never be [...]

When you get a new watch...

Please be sure to scratch it with your key immediately. Break the scratch cherry and just enjoy your now personalized time piece. Ugh. Titanium scratches so easily.

Rest of the photos here

ETA 2892-A2 versus the 2824-2

Let’s talk about Swiss watch movements, specifically the 2824 and the 2892. The two most common mechanical Swiss movements you’ll find today are from a company called ETA, a subsidiary of the Swatch group. The 2824-2 and 2892-A2 movements are about as common as Goodyear or Bridgestone tires. Meaning you’ll find them in the majority [...]