Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity
History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging
Let’s talk about Swiss watch movements, specifically the 2824 and the 2892. The two most common mechanical Swiss movements you’ll find today are from a company called ETA, a subsidiary of the Swatch group. The 2824-2 and 2892-A2 movements are about as common as Goodyear or Bridgestone tires. Meaning you’ll find them in the majority [...]
There are four types of men.
Ding Dongs
Men who don’t wear a watch, they always say “I just check my cell phone for the time”. I do not want to waste another sentence on such men so we will not discuss them further.
The Unromantic
Then there is the one quartz watch man. Usually a Timex, Casio, or [...]
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There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]
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