Brand Tiers

There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment and explain why.

A large factor that goes into the rankings is the range of watches that are produced because it’s a large contributor to brand prestige. IE. Orient might have some in house movements but they also generally only sell mostly low price lower end watches.

 Audemers Piguet, JLC (Jaeger LeCoultre), Patek, A. Lange & Sohne, Vacheron Constantin, Breguet

2. Vintage Very Rare Rolex, Ulysse Nardin, Glashutte Original, Blancpain/Piguet

3. IWC (International Watch Company)Zenith, Contemporary Rolex, Panerai, Omega, Cartier, Hublot

4. Ebel, Breitling, Sinn, Graham, Longines, Baume et Mercier, Bulgari

5. Orient, Seiko Low End, Casio, Marathon, Swatch, Suunto, Citizen, Victorinox, Bulova, Movado, Skagen, Timex, Wenger

10. Invicta

11. All the Fashion Watches (Kenneth Cole, Calvin Klein, Nixon, etc)

6 Responses

  1. Watch Brand Rankings « As The Watch Turns
    Watch Brand Rankings « As The Watch Turns · November 17, 2009 at 20:35:58 ·

    […] Brand Tiers […]

  2. Hamed
    Hamed · January 13, 2013 at 11:53:20 ·

    I am not agree with this list!
    Where is TISSOT brand?

  3. Dr Dunghorse
    Dr Dunghorse · January 17, 2016 at 02:49:38 ·

    Do you own any watches? How deep did you dig into your butthole to find this list?

  4. aenaos
    aenaos · May 20, 2016 at 13:46:55 ·

    ORIS must be added on the list, level 3
    SEIKO also has very good movements it must go higher

  5. Steve
    Steve · November 8, 2016 at 18:59:06 ·

    Quite a few crucial brands have been left out there, such as Hamilton, Tissot, Blancpain and quite a few others. As for Seiko and Citizen being in Tier 5, well, your credibility runs out at that point. Grand Seiko Hi Beat movements are equal to Zenith’s El Primero. In fact, Seiko have an equivalent for all but the most rarified Swiss brands. How do you rate a Credor Eichi II beside a JLC Reverso? You also forgot about Orient Star. Citizen might only make two mechanical movements but when it comes to quartz, they are as good as any other company on Earth.
    I know “Tieri-ng” is a never-ending task but this list falls very short indeed.

  6. James
    James · September 26, 2017 at 18:52:07 ·

    I’m sorry but timex and Casio and not it the same tier as citizen, movoda, bulova, or any of the other in this tier. They should be well below any other brands on this list or left off all together.

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