Kobold Watches

Here’s what I don’t get about Kobold…

Sure they make some attractive watches but what have they done that’s really innovative? I really like their SMG-1 but their modifications to it have been sort of a failure and they had to discontinue it and refit problematic ones to be sans mods.

They get ETA movements, pop them [...]

Why do luxury watches cost so much?

Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity

History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging

Tag Heuer vs Omega

Get an IWC

It really depends on the watch since Tag and Omega both make great watches. Tag is a bit more bargain value Macy’s special but they have some interesting designs and the newer Grand Carreras are a good looking watch. It seems though that when you compare them side by side, Tag [...]

Don't buy a Movado Museum watch

Just buy a bracelet. A bracelet will be unlimited times better than a Movado Museum watch and just as functional. It is not a fashion statement unless that statement is to say you have no idea what is good. It is fashionable in the way that tight jeans on men who drink PBR is fashionable. [...]

Interesting Rolex Quote

“True watch connoisseurs and the elite (really rich) are definitely not buying Rolex watches. It seems to be more of a middle-class reaching upward thing. Rolex is a status symbol for many and that’s a sad fact of overmarketing. Buying a watch for its merits is one thing, but buying it to keep up with [...]

Watch Brand Rankings

Please see here for the latest.

http://www.asthewatchturns.com/?page_id=39

There seems to be hundreds of watch companies these days. Besides the newer boutique brands that seem to be popping up all the time despite the recession, this is a list of most of the brands you’re likely to run into. If you don’t agree, please feel free to comment [...]