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Cost of a watch = History + Reputation + Quality + Brand Message + Exclusivity History: How long have they been around, did they do anything significant horologically in the past, did someone famous wear it doing something famous, how well do they channel history into their current messaging Well, if you’re reading this you probably know it but humor me.
Continue reading Five Things You Don’t Know about the Omega Planet Ocean Got my grubby hands on one.
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Let’s start with a bit of history and context. ETA, a division of Swatch, supplies almost all of the Swiss market be it quartz or automatic. In the automatic arena, they have a near monopoly. Small players like Soprod and Sellita do exist and reportedly some ETA marked movements are in fact made by Sellita but ETA output far outmatches anybody else in output. Continue reading Is Swatch ETA Cornering the Swiss Watch Market
 Kazimon DREI Automatic Chronograph In the boutique watch world, there are endless homages and copy cats. Even well respected and regarded brands resort to thinly modifying a design and selling it as their own. While imitation is the sincerest form of flattery, I guess I’m just one of those people who would never be satiated from owning a homage. Not only is it unoriginal and uninspired, it’s just lazy and safe. Get an IWC It really depends on the watch since Tag and Omega both make great watches. Tag is a bit more bargain value Macy’s special but they have some interesting designs and the newer Grand Carreras are a good looking watch. It seems though that when you compare them side by side, Tag just haven’t that wow factor that a Planet Ocean or Sapphire Sandwhich Speedy can bring when you really start looking at small fine details. Every time I see speak to someone wearing a Tag, Continue reading Tag Heuer vs Omega
I repeat, do not, do not buy a Movado watch. There are so many better options out there for low cost high quality Swiss made watches. Check out Christopher Ward, check out a vintage Omega or Breitling on ebay, check out Seiko, check out Fortis, check out Glycine, hell, check out Timex. Do not, do not buy a Movado watch. If you find the responsiveness of your phone to be suffering, try doing a “Restore” next time you sync your iPhone. It always seems to speed mine up quite a bit. “True watch connoisseurs and the elite (really rich) are definitely not buying Rolex watches. It seems to be more of a middle-class reaching upward thing. Rolex is a status symbol for many and that’s a sad fact of overmarketing. Buying a watch for its merits is one thing, but buying it to keep up with the Jones’ is just plain sad. Why be like everyone else – there are plenty of nice, high-end watches out there like Jaeger LeCoultre, Glashutte, Omega, IWC, and others that can be had for the same amount of money and you’ll truly get what you pay for.” That said, I do enjoy the LV Submariner quite a bit. I recently put the Kazimon DREI chronograph on a NATO strap because it’s more comfortable to work out in and swim in. I was pushing the watch up my arm a bit because it traveled down. That’s when the buckle failed and the watch dropped about 20-30 feet onto hardened steel grates while the chrono was engaged. Continue reading How Robust is a Automatic Chronograph? I did a unintentional Drop Test. |
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There seems to be quite a lot of confusion on how ETA will be delivering movements to it’s customers. Even watch centric sites like 
Just buy a bracelet. A bracelet will be unlimited times better than a Movado Museum watch and just as functional. It is not a fashion statement unless that statement is to say you have no idea what is good. It is fashionable in the way that tight jeans on men who drink PBR is fashionable. It is about as fashionable as wearing 1 black sock and 1 white sock. It is about as fashionable as men who wear square toed shoes.
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